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Carving out a niche

Tonik a clothing company well-known and respected in the surfing community had already created brand awareness through its beachside store and popular bumper stickers. The next wave was a move to a flagship store with the grommets at Zone along for the ride.

We created a funky store with a totally bodacious logo-inspired shopfront. An epoxy floor finish produced a sand effect throughout including curving into a wave rising up the back wall.

Usually high-theft items are contained in a customised yet clearly visible counter. Shoes are housed in a curved wall with custom-built seating designed to take up minimal floor space.

Working with an experienced company like Zone made the process trouble-free and resulted in a store they love that produced results immediately…no wipeouts!

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