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Camberwell, VIC

The Hair Professionals.

Petra Hair Care has 10 locations in Melbourne which offer professional advice on their specialist products from their highly trained team of professional hairdressers.

Petra's Female clients see themselves as women with Style, whereas their male counterpart is somewhat of a Rockstar!

When Petra approached Zone the above criteria had to be encompassed within the new Camberwell fitout. Petra was relocating from a long established store close by, and needed to appeal to a funkier demographic and younger audience.

A classic black and white palette was selected featuring clean lines whereby the Petra merchandise itself became the hero and focus. Printed images were used to reinforce the product and are taken to ceiling for maximum visual effect.

A well groomed and presented interior, displaying a lot of contemporary fitout trends has resulted. Purchasing the latest fashionable products from a fashionable store is where all 'Style Icons & Rockstars' will be seen in Camberwell.

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